Back to the Drawing Board: Adding Styles & Power

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  • Ting-Toomey realized the need to rethink some of the concepts of face-negotiation theory.
  • The map of conflict, according to her, doesn't adequately identify the variety of strategies that people actually use, nor does it reflect the face reasons why they use them. 
  • She is also convinced that the collectivistic-individualistic distinction is not the only cultural variable to affect people's style of conflict management, so she's added the consideration of power to her theory.